Market overview

The current market for metaverses represents a unique opportunity for Meta Life, as their adoption by the masses grows exponentially as investments are made and poured into their development.

Thereafter referred to as 'metaverses' are virtual spaces that allow interactions between users. Some metaverses offer a focus on graphics for players to evolve in a beautiful high-quality 3D modeled virtual world, while others might make the choice to focus on functionality and gameplay, often times at the expense of cutting-edge graphics. Meta Life aims to do both.

A significant number of market actors, researchers and companies are very optimistic as to the growth of the metaverse market. McKinsey & Company estimate that this sector could generate up to 5,000 billion dollars by 2030. On his end, Mark Zuckerberg, the founder of Meta (ex Facebook), is looking to attract a billion people to the metaverse as soon as possible in part through Horizon Worlds which he believes to be the future of virtual social interactions.

There exists multiple types of metaverses, answering various needs in an expanding yet very new market. They can be primarily social, setting the emphasis on user interaction and seeking to emulate what exists in the real world, while offering a new level of freedom through a new virtual identity. They can also be gaming oriented, and be a source of entertainment and creation for players looking to explore new playable opportunities either community-made or offered by the creative team itself. Meta Life combines these two models to create a truly unique environment where players can both live a rich virtual social life and enjoy themselves in a unique gaming environment.